Using The Law of Reciprocity and Other Persuasion Techniques Correctly

law-of-reciprocity

Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many different persuasion techniques that you can use to influence others.

Keep reading to take a look at how it works and how to use it correctly.

Law of Reciprocity

Persuasion by reciprocation is based on the law of reciprocity. It’s considered by many to be the most powerful law of human nature. Basically, it states that,

“If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.”

For example, if we go out to lunch and I pick up the bill, you almost always offer to pay for it next time. Next time we go out to lunch, you insist on paying for the bill.

There are different types of reciprocation which I will explain below…. Read more

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